In 2010, NFU Mutual's Life customers took part in a survey to assess their satisfaction with our products and services. This was initiated by the Association of British Insurers and formed part of their Customer Impact Scheme, which is an initiative supporting the life industry's commitment to improve customers' experiences. The 35 participating companies in the Scheme have made a formal resolution with the ABI to ensure that the needs
of the customer are at the core of the way they run their business.

This includes three core Customer Commitments:

• Developing and promoting products and services which meet the needs of customers.
  Where we were rated top quartile.

• Providing customers with clear information and good service when they buy products.
  Where we were rated second quartile.

• Maintaining appropriate and effective relationships with customers, providing them with a good service after they have bought a product.
  Where we were rated top quartile.

To find out more about how satisfied our customers are, please download the full report, which provides further details of the NFU Mutual customer feedback and how we compare to the rest of the industry.

Download the Customer Impact report (PDF approx. 428 Kb)

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