NFU Mutual uses cookies in a number of ways, the main purpose being to provide you with optimised content and allow you get the best experience whilst browing. We do not use cookies to acquire personal information about you or others.
Outlined below are the specific ways in which NFU Mutual utilises cookies.
Sharing and Social
AddThis (bt / dt / ssc / uid / uvc)
These cookies enable you to share articles you may like publically through your chosen social networking platform. AddThis then records non-personally identifying information when you share or like a particular piece of information and provides a report to help NFU Mutual and social media sites better understand online preferences,
For further information on how AddThis use cookies, please visit their website.
Analytics and targeting
Google Analytics (utmb / utmc / utma / utmz / utmv / utmx)
NFU Mutual uses Google Analytics to help understand how you use the website. Through the use of non-personally identifying information, Google Analytics records information such as pages visited, time spent on a page, and if you have been to the website before.
NFU Mutual can use this data to help us improve the website. For example if a particular page is receiving a higher number of visits than others for longer periods of time, we then know that visitors are finding this type of content useful. We can then place this information in a prominent position on the website, making it easier for you to find and, where possible, create further content on the particular area.
For further information on how Google analytics use cookies, please visit their website.
Email marketing
By agreeing to receive email marketing communications from NFU Mutual you are consenting to the use of cookies. Cookies are used to track the opening of emails and help NFU Mutual to correctly target campaigns.
Functional
Adobe - (mbox / s_vi)
Within the NFU Mutual website there are number of Adobe Flash tools which require cookies to enable functionality. Features such as the Contents Calculator and the Under Insurance Predictor work using Adobe Flash, and cookies enable and enhance the visitor experience and allow you to return to saved data at a later time.
For further information on how Adobe use cookies, please visit their website.
Website admin tools - ( A / A3 / Activiyinfo / agent-id)
This website is supported by an admin system behind the scenes, which enables NFU Mutual to make regular and responsive updates, enhancing the visitor experience. This admin tool uses cookies to measure visitor activity.