Press Release

Charitable Trust provides £750,000 funding boost

The NFU Mutual Media Centre is intended solely for journalists and should not be used by customers to make financial decisions. If you are a customer looking for further information, please visit our Contact Us page.  

1st March 2021

Eight UK charities receive vital support as NFU Mutual Charitable Trust provides £750,000 funding boost

FareShare and Samaritans are among eight national charities to receive a funding boost from the NFU Mutual Charitable Trust.

Leading rural insurer NFU Mutual has enabled the donations with an additional pledge of £750,000 to the Charitable Trust in response to the ongoing challenges faced by communities across the UK.

The funding will support a wealth of initiatives, such as efforts to tackle mental health concerns and food insecurity. Impacts will include enabling FareShare to redistribute the equivalent of 600,000 meals to vulnerable individuals and families across the UK.

Announced today, the eight charities set to benefit from the additional funding are:

  • Addington Fund
  • FareShare
  • Farming Community Network
  • Prince’s Countryside Fund
  • Royal Agricultural Benevolent Institution (R.A.B.I)
  • Rural Support
  • Samaritans

The donations will be available immediately, allowing the charities to continue providing their critical services at a time when the demand for their support is high, but many of their usual fundraising events have had to be cancelled.

FareShare, the UK’s biggest charity fighting hunger and food waste, will receive a donation of £150,000. This will help to divert food which would otherwise have gone to waste onto people at risk of hunger. FareShare has experienced a surge in demand for its services and is preparing for a continued increase in UK food insecurity as more people resort to frontline voluntary sector services as a result of the pandemic. Since the start of the pandemic, the charity has already more than doubled the amount of food it distributes each week – to the equivalent of over 2 million meals.

Lindsay Boswell, FareShare Chief Executive, said: “It is essential that FareShare is able to continue to distribute the higher volumes of food we are supplying to those most in need across the UK. We are extremely grateful to the NFU Mutual Charitable Trust for this support, which comes at a crucial time and will make a huge difference as we continue to tackle the issue that good food goes to waste whilst millions experience food poverty. The donation will help expand projects like our new warehouses in Aberdeen and Cornwall, getting food to harder to reach rural and isolated parts of the UK.”

Samaritans are set to receive a donation of £100,000 to support the charity’s response to the pandemic and its work in rural communities. Samaritans is there for anyone struggling to cope and responds to a call for help every seven seconds. They are open day and night, 365 days a year, and provide support through a listening service including by phone, email, letter, face-to-face (currently suspended due to coronavirus) and through their Welsh language service.

Julie Bentley, CEO of Samaritans, said: “Samaritans is a critical service and, through a year like no other, it’s needed now more than ever. As the challenges of the pandemic continue, with rising loneliness and isolation, NFU Mutual’s donation will help Samaritans continue to be there for anyone who is struggling to cope, including those in rural communities. Together we can make a difference for those in need of support.”

The £750,000 of additional funding for the Charitable Trust is part of NFU Mutual’s £2.75m donation pledge to support communities in 2021, made in response to the ongoing challenges caused by the pandemic. The remaining £2m will be donated to local frontline charities through the insurer’s Agency Giving Fund.

Lindsay Sinclair, Group Chief Executive of NFU Mutual, said: “A recent NFU Mutual survey showed that one in five respondents have felt uncertain how to cope with the potential emotional implications of the pandemic.1   

“These feelings are driving a growing need for support, and we want to help these charities meet the demand, enabling them to maintain practical and emotional support for our communities at a time which is proving to be especially difficult.

“The impact of the funding will reach the isolated and vulnerable, those experiencing mental health issues and families facing financial challenges across the UK – all areas of particular concern as the pandemic continues to affect our communities.

“Last year saw the highest value of support provided by the Charitable Trust since it was formed in 1998. We’re proud to match the same level of funding this year as national charities strive to meet the demand for their vital services. We recognise that these continue to be difficult times and understand the importance of extending our heightened support during the ongoing crisis.”


Full breakdown of NFU Mutual Charitable Trust donations in February 2021:
Addington Fund - £100,000
FareShare - £150,000
Farming Community Network - £100,000
Prince’s Countryside Fund - £40,000
R.A.B.I -£100,000
RSABI - £80,000
Rural Support - £80,000
Samaritans - £100,000
Total - £750,000

1 Customer-facing research conducted on behalf of NFU Mutual: Join the Dots conducted an online survey of 504 NFU Mutual customers between 2nd February and 8th February 2021.

To find out more about the NFU Mutual Charitable Trust, please visit:

To find out more about the NFU Mutual Agency Giving Fund, please visit:

For further information, please contact:
Kay Henderson, Press Officer
Tel: 07980 793354
ISDN line for radio interviews is: 01789 205347. 

Find more of our press releases at the NFU Mutual Media Centre:

About the NFU Mutual Charitable Trust
The NFU Mutual Charitable Trust was set up by NFU Mutual in 1998 to promote and support charities in the United Kingdom working in agriculture, rural development and insurance. Since then, its donations of over £5.5m have made a positive difference to education, research, social welfare and poverty relief. To find out more about the NFU Mutual Charitable Trust, please visit:

About FareShare
FareShare is the UK’s largest food redistribution charity, with more than 30 warehouses across the UK. It takes food from the food industry that can’t be sold in shops, either because of packaging errors, a short shelf life or overproduction. That food, which is the same as the food you’d eat at home, is then redistributed through a network of 11,000 frontline organisations, across the UK such as homeless hostels, school breakfast clubs, domestic violence refuges, older people’s lunch clubs, food banks and hospices. FareShare provides enough food to create almost a million meals for vulnerable people every week. At the start of the pandemic, FareShare launched a major Covid-19 response and has since more than doubled the amount of food distributed – over 2 million meals a week – to people in need each week.

About Samaritans
Every seven seconds, Samaritans responds to a call for help. Samaritans is a charity and it’s the public’s kind donations and more than 20,000 volunteers that mean they are always there for anyone struggling to cope. Find out how you can support Samaritans or volunteer with  Samaritans.

About NFU Mutual:

NFU Mutual offers a wide range of products, including general insurance, life, pensions, and investments. These products and services are delivered through our network of NFU Mutual Agent offices, as well as through our direct sales and service centres. With over 300 local businesses located in rural towns and villages throughout the UK, NFU Mutual has become part of the fabric of rural life and remains committed to serving the needs of our members nationwide.

NFU Mutual is proud to deliver more than simply insurance. Making farming safer, supporting rural initiatives across the UK and helping to look after the environment are just some of the ways we do that. To find out more about everything we do to support our communities, visit