Policeman and NFU Mutual Agent talking next to tractor

Looking after our members

Giving people more from their insurer

As the UK’s leading rural insurer providing cover to three quarters of  farms and rural businesses, we’re in a unique position to understand issues affecting our members and their communities. We care about their health and wellbeing, and work hard to protect their livelihoods. 

Rural road safety

We know that road safety is a major concern for our customers – and it is for us too. Our aim is to make rural roads a safer place to be for anyone who lives in, works in, or visits the countryside - from motorists, motorcyclists and agricultural vehicle drivers to horse riders, pedestrians and cyclists. In 2021, we teamed up with The British Horse Society, British Cycling and THINK! as part of the Government’s road safety campaign – to try to reduce the risks for all rural road users. Our initiative launched in December, which included  an interactive road safety guide, expert tips and advice and a prize draw to win high vis safety merchandise, find out more.

Rural crime

We have invested more than £430,000 during 2021 to support local, regional and national initiatives which help farmers and rural communities tackle the menace of rural crime. Our commitment included launching a project with leading manufacturers to provide free trackers and immobilisers to quad theft victims after a paid claim, so they don’t suffer repeat thefts. We are proud to fund a dedicated agricultural-vehicle theft unit at the National Vehicle Crime Intelligence Service to help identify and recover stolen vehicles, as well as supporting the newly established ACE (Agricultural and Construction Equipment) police unit. 

Emergency claims response

When our communities are impacted by weather events, we understand how devastating this can be and act quickly to support our customers and local businesses. In November 2021, storm Arwen caused significant damage and disruption to parts of the UK, affecting more than 7,000 customers. To ensure we were there to support their urgent needs, we worked closely with our network of agency offices and supply chain to deliver our emergency claims response programme. This provided our customers with same-day payments to make emergency purchases, such as arranging alternative accommodation and starting repair work. 
To find out more about our other activities to support our members, our communities, our people and the environment, download our Responsible Business Report, or visit our Responsible Business page.