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Protecting Rural Lives and Livelihoods

Rural communities are very close to our hearts. With more than 280 agency offices across the UK, we’re in a unique position to understand our members and their communities.

We aim to make positive impacts on the welfare of those working and living in rural communities in the UK, and being there for our members in times of need.

Two young boys stand at a farm gate at sunrise

Learn more about the activity we have in place to support our customers and their communities:

Customer advocacy and support

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Supporting our communities

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Customer advocacy and support progress

Click here to learn more about performance against our customer advocacy and support targets

Community support progress

Click here to learn more about performance against our community support targets

Explore our Responsible Business Report

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