Protecting Rural Lives and Livelihoods
Rural communities are very close to our hearts. With more than 295 agency offices across the UK, we’re in a unique position to understand our members and their communities.
We aim to make positive impacts on the welfare of those working and living in rural communities in the UK, and being there for our members in times of need.
Our progress: Protecting Rural Lives and Rural Communities
| Priorities | Delivered in 2022 | Aims for 2023 |
| Rural Crime | £400,000 of investment | Continue to invest in initiatives to help our members combat rural crime |
| Rural Road Safety | For the second year running, we ran our Rural Road Safety campaign to raise awareness of the dangers of rural roads and reduce risks for rural road users | We will continue our activity to promote Rural Road Safety, working with specialist partners and extending advice to cover new groups of rural road users |
| Emergency Claims Response | Supported customers with over 16,000 claims relating to extreme weather events | NFU Mutual is committed to continuing quick action to support its members through emergency weather events |
| Flood Resilient Repairs | Over £76,000 invested in flood resilient repairs |
We will continue to support members with their flood resilience as one of the first insurers to join Flood Re’s Build Back Better scheme |
| Priorities | Delivered in 2022 | Aims for 2023 |
|---|---|---|
| Total annual caritable giving pledge | £3.25 | Maintain current levels of funding |
| Centenary Award postgraduate agricultural bursaries | Over £21,000 | Maintain current levels of funding |
| Donations for farming unions | £8.1m | Maintain current levels of funding |
Our total £3.25m of charitable donations in 2022 was made up of:
| Organisation | Donation amount |
| Agency Giving Fund | £1.92m |
| Charitable Trust | £1m pledged by NFU Mutual. £1,021,849 of donations made by the Trust, including a £150,000 donation to the Disasters Emergency Committee Ukraine Appeal |
| Community Champions Scheme | £30,000 |
| Farm Safety Foundation | £300,000 |
