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Cookie Policy


Cookies are text files that are placed on your computer or device by a website.

Cookies recall if you have previously visited the NFU Mutual website, what pages you viewed and if you have saved information within the website, such as your local NFU Mutual branch.

Websites can then use this data to tailor the information you receive whilst browsing, in relation to your previous visits and activity. The aim is to provide you with content that is of interest, and make your experience on the website as relevant and interactive as possible.

Cookies do not identify you personally. Any personal information that you provide within the NFU Mutual website is securely stored and is used in accordance with our terms and conditions and privacy policy.


NFU Mutual uses cookies in a number of ways, the main purpose being to provide you with optimised content and allow you get the best experience whilst browsing. We do not use cookies to acquire personal information about you or others.

Outlined below are the specific ways in which NFU Mutual utilises cookies.



AddThis (bt / dt / ssc / uid / uvc)


These cookies enable you to share articles you may like publically through your chosen social networking platform. AddThis then records non-personally identifying information when you share or like a particular piece of information and provides a report to help NFU Mutual and social media sites better understand online preferences,

For further information on how AddThis use cookies, please visit their website at

Google Analytics (utmb / utmc / utma / utmz / utmv / utmx)

NFU Mutual uses Google Analytics to help understand how you use the website. Through the use of non-personally identifying information, Google Analytics records information such as pages visited, time spent on a page, and if you have been to the website before.

NFU Mutual can use this data to help us improve the website. For example if a particular page is receiving a higher number of visits than others for longer periods of time, we then know that visitors are finding this type of content useful. We can then place this information in a prominent position on the website, making it easier for you to find and, where possible, create further content on the particular area.

For further information on how Google analytics use cookies, please visit their website at


Our web site may also use the SessionCam web site recording service. SessionCam is a product that has been developed by ServiceTick Ltd. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from the ServiceTick website is for internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting. For more information visit

Email marketing


If you receive email marketing communications from NFU Mutual, cookies are embedded. These cookies are used to track the opening of emails and help NFU Mutual to better target campaigns at those who are most interested in hearing about our products and services.

Targeting  (Google Tag Manager)

When you visit the NFU Mutual website, we use cookies that recognise which areas of the website you have visited and were most interested in. We use this information, with our trusted partners, to show you NFU Mutual adverts as you browse the internet.

For more information on how to use targeting cookies please see

Adobe - (mbox / s_vi)

Within the NFU Mutual website there are number of Adobe Flash tools which require cookies to enable functionality. Features such as the Contents Calculator and the Under Insurance Predictor work using Adobe Flash, and cookies enable and enhance the visitor experience and allow you to return to saved data at a later time.

For further information on how Adobe use cookies, please visit

Website admin tools - ( A / A3 / Activiyinfo / agent-id)


This website is supported by an admin system behind the scenes, which enables NFU Mutual to make regular and responsive updates, enhancing the visitor experience. This admin tool uses cookies to measure visitor activity.



Third party cookies are the same as first party cookies in function, however the difference is that in some instances you may be on Website A, but the cookie that is stored on your browser has not been placed there by that particular website, but instead is from another website – Website B.

NFU Mutual uses third party cookies to measure the response to online advertising activity.

If you would prefer not to allow NFU Mutual or third parties to place cookies on your device, use the link appropriate to your browser below or visit or

To opt out of being tracked by Google Analytics across all websites visit


  • A number of websites provide detailed information on cookies, including and
  • The Internet Advertising Bureau website Your Online Choices allows you to install opt-out cookies across different advertising networks.
  • Google has developed a browser add-on to allow users to opt-out of Google Analytics across all websites which use this popular analytics product.
  • New technologies such as Mozilla's Do Not Track allow you to tell websites not to track you.
  • Internet Explorer has a feature called Tracking Protection Lists which allows you to import a list of websites you want to block.


If you would like more information regarding cookies or our use of them, please contact the Data Protection Officer by email at, or by post to: Data Protection Officer, NFU Mutual, Tiddington Road, Stratford-upon-Avon, CV37 7BJ .