Cookies are text files that are placed on your computer or device by a website.
Cookies recall if you have previously visited the NFU Mutual website, what pages you viewed and if you have saved information within the website, such as your local NFU Mutual branch.
Websites can then use this data to tailor the information you receive whilst browsing, in relation to your previous visits and activity. The aim is to provide you with content that is of interest, and make your experience on the website as relevant and interactive as possible.
Outlined below are the specific ways in which NFU Mutual utilises cookies.
AddThis (bt / dt / ssc / uid / uvc)
These cookies enable you to share articles you may like publically through your chosen social networking platform. AddThis then records non-personally identifying information when you share or like a particular piece of information and provides a report to help NFU Mutual and social media sites better understand online preferences,
Google Analytics (utmb / utmc / utma / utmz / utmv / utmx)
NFU Mutual uses Google Analytics to help understand how you use the website. Through the use of non-personally identifying information, Google Analytics records information such as pages visited, time spent on a page, and if you have been to the website before.
NFU Mutual can use this data to help us improve the website. For example if a particular page is receiving a higher number of visits than others for longer periods of time, we then know that visitors are finding this type of content useful. We can then place this information in a prominent position on the website, making it easier for you to find and, where possible, create further content on the particular area.
Adobe - (mbox / s_vi)
Within the NFU Mutual website there are number of Adobe Flash tools which require cookies to enable functionality. Features such as the Contents Calculator and the Under Insurance Predictor work using Adobe Flash, and cookies enable and enhance the visitor experience and allow you to return to saved data at a later time.
Third party cookies are the same as first party cookies in function, however the difference is that in some instances you may be on Website A, but the cookie that is stored on your browser has not been placed there by that particular website, but instead is from another website – Website B.
NFU Mutual uses third party cookies to measure the response to online advertising activity.
If you would prefer not to allow NFU Mutual or third parties to place cookies on your device, then find out how to control your cookie settings.