NFU Mutual

rural road with a mountain and tree

Rural Road Safety

Making rural roads safer for everyone

Sharing the road. Respecting others.

Our aim is to make rural roads a safer place to be for anyone who lives in, works in, or visits the countryside - from motorists, motorcyclists and agricultural vehicle drivers to horse riders, pedestrians and cyclists.

That’s why we’ve teamed up with The British Horse Society, British Cycling and THINK! - the UK Government’s road safety campaign – to try to reduce the risks for all rural road users.

Less Traffic. More Danger.
You are more likely to be involved in a fatal accident on a rural road than an urban road.

Rural Road Safety Advice Sheets