Championing rural communities

Our roots are in the British countryside

In 1910 we set out as a farming insurer. We’ve come a long way since then, but farming and rural communities are still very close to our heart. We understand the challenges those living in the countryside face and do our very best to tackle them. We support initiatives that are able to make a difference in places where it matters.

Farming families are at the centre of our work, but with local Agents in more than 300 towns and villages up and down the country, we’re always on hand to help the people who live there.

Making farming safer

Agriculture is still one of the UK’s most hazardous industries. We’re ideally placed to do something about it. In 2014 we set up the Farm Safety Foundation to tackle farming’s risk-taking culture by engaging the next generation of farmers. Since then we’ve delivered safety training to thousands of students at agricultural colleges around the country.

Standing by farming families

The industry is changing and family farming is under threat. We have been working closely with The Prince’s Farm Resilience Programme since 2016, to help smaller farms improve efficiency and discover new, more sustainable ways of working.

The NFU Mutual Charitable Trust

The Charitable Trust is an independent charity we set up in 1998 to support other charities and organisations working in agriculture and rural communities. Since then, the Trust has donated more than £4m to education and social welfare projects across the UK and, through a range of awards, continues to support future agricultural leaders. 

Supporting local causes

Our Community Giving Fund allows us to support good causes and make lots of little differences to the communities where our staff and Agents live and work. In 2018 we donated over £12,000 to 70 projects that don’t usually make the headlines. We sponsored children’s sports teams, funded first-aid training for a local community group, and even supplied a youth club with a freezer.