Village with fields in the background

The NFU Mutual Agency Giving Fund

A national fund to deliver local support during these challenging times

NFU Mutual Agency Giving Fund returns in 2022 with £1.92 million for local charities.

We’ve been a champion of rural communities the length and breadth of the UK for over 100 years, supporting local causes is part of what we do day to day. During 2022 we’re proud to be distributing £1.92m to local charities across the UK, by continuing our ‘Agency Giving Fund’ initiative.

The Agency Giving Fund forms part of our £3.25m funding pledge for local and national charities in 2022, to help tackle the ongoing effects of the pandemic and assist with recovery.

The history of NFU Mutual’s Agency Giving Fund

In 2020, we recognised the vital need for supporting local frontline charities in light of the Coronavirus Pandemic, and so we set up the Agency Giving Fund. Knowing that our agency businesses are best-placed in their communities to identify where local funds should be directed, and to ensure donations reached all corners of the UK, NFU Mutual’s agency offices and branches, with over 295 locations nationwide, were invited to nominate local charities to receive a share of the fund.

£1 million was distributed through the fund during 2020 to help our communities deal with the unfolding situation and increase their resilience for the future. 
In response to the ongoing challenges faced by communities across the UK, we distributed a further £2 million through our Agency Giving Fund during 2021.  

We will once again be inviting our agency businesses to nominate local charities to receive a donation from the 2022 fund.

From providing food parcels, to donating to frontline health charities and enabling outreach mental health services to continue,  the Agency Giving Fund has helped charities across many sectors to keep their life-changing services going throughout the pandemic.

How our 2021 fund has made a difference

Of the charities nominated to benefit from a donation from the fund during 2021, half were providers of emotional and social support.  One such charity was Mencap Mon on Anglesey, who were nominated by NFU Mutual’s Llangefni Agency, where the donation has funded improved facilities at the charity’s centre.

One third of supported charities were providing frontline healthcare, including 48 nominations for local community hospices. Other healthcare charities to benefit from the fund include the Air Ambulance with 26 agency nominations for local air ambulance charities,  such as Air Ambulance Northern Ireland. Charities providing emergency food supplies and shelter, such as local foodbanks, were also supported through the Fund in 2021, with 64 nominations from agencies.  Many of these charities have experienced a huge increase in demand for their services, whilst their income streams have been affected by the absence of fundraising events.

To see how the 2021 NFU Mutual Agency Giving Fund has made a difference to local communities affected by Coronavirus, please see our impacts film and read some of our case studies below.

To learn more about the other ways we support our communities, please see our main responsible business page