The NFU Mutual Agency Giving Fund

Supporting local front-line charities across the UK


We’ve been a champion of rural communities the length and breadth of the UK for over 100 years, supporting local causes is part of what we do day to day. During 2024 we’re proud to be distributing £1.92m to local charities across the UK, by continuing our ‘Agency Giving Fund’ initiative.

The Agency Giving Fund forms part of our £3.25m funding pledge for local and national charities during 2024.

The history of NFU Mutual’s Agency Giving Fund

In 2020, we recognised the vital need for supporting local frontline charities in light of the Coronavirus Pandemic, and so we set up the Agency Giving Fund.

We know that our agency businesses are best-placed in their communities to identify where local funds should be directed, so we have invited them all to nominate local charities to receive a share of the fund. Our agency offices and branches cover over 280 locations nationwide, so this will also ensure our donations reach all corners of the UK.

To date, we have now distributed £6.84m though our Agency Giving Fund.

How our 2023 fund made a difference

From providing food parcels, to supporting local hospices and mental health support groups, our 2023 Agency Giving Fund championed front-line charities across a broad range of sectors, helping to keep vital services going for our customers and our communities.