Village with fields in the background

The NFU Mutual Agency Giving Fund

A national fund to deliver local support during these challenging times

NFU Mutual Agency Giving Fund returns in 2021 with £2 million for local charities.

We’ve been a proud champion of rural communities the length and breadth of the UK for over 100 years, supporting local causes is part of what we do day to day. 
 
In 2020, we recognised the vital need for support local frontline charities in light of the Coronavirus Pandemic. Knowing that our agency businesses are best-placed in their communities to identify where local funds should be directed, we set up the Agency Giving Fund, a £1 million initiative to help our communities deal with the unfolding situation and increase their resilience for the future. 
 
In response to the ongoing challenges faced by communities across the UK, we’ve distributed a further £2 million to the Agency Giving Fund for 2021.  
 
To ensure these donations reached all corners of the UK, NFU Mutual’s agency offices and branches, with over 300 locations nationwide, were given the opportunity to nominate local charities to receive a share of the fund. The funds were fully distributed over 16 weeks from the end of February, offering support as lockdown measures continue to impact our communities.  

From providing food parcels, to donating to frontline health charities and enabling outreach mental health services to continue, the Agency Giving Fund has helped charities across many sectors to keep their life-changing services going throughout the pandemic. Of the charities nominated to benefit from a donation from the Fund, half are providers of emotional and social support.  One such charity is Mencap Mon on Anglesey, who were nominated by NFU Mutual’s Llangefni Agency, where the donation is going to help fund the installation of a new wheelchair lift.

One third of supported charities were providing frontline healthcare, including 48 nominations for local community hospices. Other healthcare charities to benefit from the fund include the Air Ambulance with 26 agency nominations for local air ambulance charities,  such as Air Ambulance Northern Ireland.

Charities providing emergency food supplies and shelter, such as local foodbanks, have also been supported through the Fund with 64 nominations from agencies.  Many of these charities have experienced a huge increase in demand for their services, whilst their income streams have been affected by the absence of fundraising events.

To see how the NFU Mutual Agency Giving Fund has made a difference to local communities affected by Coronavirus, please see our impacts film and read some of our case studies below.

To learn more about the other ways we support our communities, please see our main responsible business page