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Farmers rush to diversify into new businesses

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5th July 2021

Farmers rush to diversify into new businesses to survive after EU subsidies

·                 Percentage of farmers operating commercial enterprises on their land rises from 31% to 37% in 2021

·                 Brexit and threat of low-cost food imports driving rush to support farm incomes

·                 Percentage of business turnover from non-farming activity increases from 11% to 16%

·                 Leading rural insurer NFU Mutual publishes annual diversification report to help farmers plan successful schemes to make their farms more sustainable

UK farmers are rushing to diversify into new income streams such as renewable energy and tourism as they face the biggest shake-up in agricultural finances for 50 years, research from NFU Mutual has revealed.

The leading rural insurer’s annual diversification report, published today, shows that *37% of UK farms surveyed are using their land for non-agricultural enterprises.

The rise from 31% in 2020 to 37% in 2021 of farmers operating non-farming activities is significantly higher than previous years - when NFU Mutual’s annual survey revealed 30% of UK farmers were running diversified enterprises on their land in 2019 and 28% in 2018.

Across the UK, England has the highest percentage of farms operating diversified activities on their land (43%) followed by Scotland (39%) and Wales (34%). Only 16% of Northern Ireland farms surveyed operated non-farming enterprises.

NFU Mutual spoke to 1,652 farmers, selected to be representative of the UK’s diverse farm sector, and asked them about their non-farming diversification businesses and future plans.

There was a significant increase in the proportion of business turnover from non-farming activity – which shot up from 11% in 2020 to 16% in 2021.

As the EU Basic Payment Scheme is phased out and replaced by incentives to enhance the environment, 11% of farmers yet to diversify say they now plan to do so in the next five years.

Amongst farmers who do not plan to diversify, the main reason (46%) is wanting to concentrate on farming, making the best use of land and skillsets. Being too old to start a new venture was the next biggest reason (22%), followed by not having family members interested (8%). An unsuitable farm location was another barrier accounting for 6% and only 5% said lack of finance was the reason for not diversifying.

Over a third of farmers (34%) already operating diversification activities say they expect their enterprises’ contribution to their incomes to increase in the next five years.

Renewable energy was the most popular non-farming enterprise, followed by non-holiday property letting. Holiday accommodation was in third place, followed by livery/equestrian, farm shops and caravan/camping sites.

“Farmers are increasingly concerned about the long-term sustainability of their businesses as EU subsidies are replaced with environmental improvement payments,” said Chris Walsh, NFU Mutual Farm Specialist.

“Coupled with the prospect of being undercut by imports of food from countries with lower standards, more farmers are seeing diversification as the best way to ensure the present generation on the farm is not the last.

“Renewable energy, property-letting and tourism are currently the most popular options. With the UK committed to reducing carbon emissions over coming years, a lot of farmers see harvesting power from the sun and wind as long-term investment winners.

“For others, particularly in coastal areas or near beauty spots, the rush for staycations during the COVID-19 pandemic and the popularity of glamping is making tourism a very attractive proposition.

“Farmers always have to be ready to adapt to changing markets, but the huge changes we are now seeing to farm support mean farmers are now having to take a very hard look at their businesses and take tough decisions on the future.

“While there are many ways to diversify a farm, how you go about it depends on the interests and skills available within the family or workforce. Other factors include location and access to customers.

“Critically, it also depends on the opportunities available, such as current demand for rural accommodation from a growing band of staycationers.”

The report stresses the importance of careful planning to identify successful diversification opportunities and make insurance of new diversification schemes straightforward. It also highlights the importance of looking at the financial implications of setting up non-farming activities to avoid higher Inheritance Tax bills.

Sean McCann, Chartered Financial Planner at NFU Mutual, added: “The government collected £5.3 billion in inheritance tax in 2020/21, a figure that has nearly doubled in the past 10 years. Many family farms benefit from Agricultural Property Relief (APR), which can reduce or eliminate inheritance tax on farm land and buildings. 

“A key requirement in securing APR is that the land or buildings must be occupied for agriculture, so converting farm buildings and letting them out for non-agricultural use will normally mean that APR is lost and could lead to a larger inheritance tax bill. 

“However, some diversified businesses may qualify for Business Property Relief (BPR), which can also reduce an inheritance tax bill. In order to get BPR, the land or buildings must normally be used for ‘trading’ rather than ‘investment’ purposes.  

“Diversifications that involve collecting rent with minimal management or provision of services are likely to be treated as investments and so less likely to qualify for BPR.”  

NFU Mutual’s report, together with resources produced to help farmers considering diversification, are now available at

NFU Mutual advice for farmers considering diversifying

• Do you have the skills, resources and commitment to make it work - or would it be a distraction from the core farm business?

• Have you fully reviewed your farm business and identified strengths and areas where you can add value to your existing model?

• What are your assets – from people, land, location, buildings, finance to skills – and have you realised their full potential?

• What market and demand is there for your diversification venture?


Notes to editor:

*Survey of 1,652 farmers across the UK carried out by Mindset Research on behalf of NFU Mutual from the first week of March 2021 to the first week of May 2021.

For further information and case studies please contact:

Rebecca Davidson, Rural Affairs Specialist, Mobile: 07583 009448


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