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Time to speak

It’s that time of year again when the nation becomes hooked on that quintessentially British pastime of baking cakes.

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The appetite for brands which can demonstrate authentic, socially-responsible credentials is shaping the future of mainstream retail.

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As the leading insurer of farm businesses from smallholdings and family farms to large estates and diversified enterprises, we’re at the heart of farming and are proud to be supporting this year’s 24 Hours in Farming. We’ve been insuring farms through good times and bad for more than 100 years. Today, with farmers facing intense challenges from low prices and increasing competition, we know the importance of getting clear messages to the public which demonstrate the fantastic work being done, round the clock, to deliver first-class food to the nation’s tables. While we’re always protecting farms from the risks of a dangerous world, we also help farmers plan for the long-term future of their businesses. Just as today we work with the farming families who have insured with us for generations, we’re determined that in the future our strong support will mean we will be working with the children and grandchildren of today’s farmers in a sustainable and profitable agricultural sector.

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Livestock

Winning an award can help food businesses grow their customer base and promote their products. We’re sponsoring the Local Producer of the Year at this year’s Derbyshire Life Food & Drink Awards.

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Livestock

Although it may sound like something straight out of a spaghetti western, livestock theft has become a growing problem for many farmers and smallholders across the UK and remains stubbornly high in Northern Ireland and the North East and South West of England.

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I grew up in a small farming village in South Yorkshire and if there’s one thing I learned about life in the countryside it’s that a vehicle is not a luxury but an essential part of rural life. When the lanes are covered in snow or your trailer is stuck in the mud, few things can cope with the changing demands of country life like a 4x4 and none of them are quite as iconic as the Land Rover Defender.

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