Building a culture that promotes safe working
Driving for work is vital in keeping many businesses moving along, so building a culture that promotes safe motoring practices is essential.
Whether you operate a large transportation fleet or light goods vehicles (LGV's), safe motoring practises are vital to the well-being of your business and employees.
Over 25% of all UK road traffic incidents involve someone who is driving as part of their work, highlighting the need to continuously review and revise business practice in managing transportation.
Every organisation should seek to protect its workforce on the road and reducing occupational risk has many benefits within business. Not only is there the obvious need to protect your employees from harm, but safe motor practices can also reduce stress, improve morale and help avoid reputational damage and financial penalties.
Promoting safe driving throughout your business
With 67% of full or part time workers driving at some point during their working day, health and safety focused driving policies need to be implemented throughout your entire organisation.
Our Motor Safety Business Bulletin contains valuable advice on the steps you can take to make a difference to business behaviour and improve employee safety on the road. With just 38% of those surveyed feeling that their employer has a suitable working environment to help them drive safely, every organisation should consider how their operations are affecting workers when driving.
27% of driving workers have felt stressed or distracted while driving because of work pressures, highlighting the need to create a culture that keeps workers safe and allows them to operate at their full potential.
The dangers of overworking driving employees
A high-pressure workplace culture can endanger your staff, the public and your business reputation, particularly when it comes to driving for work.
A quarter of driving workers surveyed admitted to having felt tired while driving due to out of-hours work pressure, and a worrying 8% have fallen asleep, or nearly fallen asleep at the wheel as a result of being overworked. Dangerous incidents are clearly a very real possiblilty when neglecting your employees well-being.
Our research shows the pressures that many driving workers are under:
- 47% work late into the evening/night or outside of working hours
- 36% are expected to work outside of their contracted hours
- 29% are expected to read emails or take calls outside of working hours
Work pressures can lead to dangerous driving
When driving it is of course imperative that you focus your attention on the conditions around you. The below statistics show that employees are often burdened with work issues when driving:
- 27% of driving workers receive urgent emails outside of work
- 5% have responded to work emails while driving
- 28% have been called to a location at the last minute for work
- 16% have been on a work call or conference call while driving
Protecting your workforce on the road
While large companies will no doubt have teams dedicated to health and safety, every area of the business should adopt good working practices on the road. Not only can this help protect your employees from harm, but it also prevents against fines and penalty sentences for your business.
Whether you manage a fleet of LGVs or a field-based sales force, immediate action can be taken to improve work related driving safety. Regular training, refresh sessions and policy review can make a difference in promoting a safe driving culture.
The next steps
Keeping your fleet running smoothly and safely can be challenging. For more information on how NFU Mutual can help your business, get in touch.
*Research and statistics provided by Populus between 26-28th April 2019. It surveyed 1,175 UK respondents who work full or part time across public, private and voluntary sectors.