NFU Mutual Agent Oliver Bayston and customers in kitchen


Meet the Agent featured in our new TV advert

Featuring real Agent Oliver Bayston

Our latest TV advert focuses on the real conversations our Agents up and down the country have with their customers.

The advert features Oliver from our Wotton-under-Edge agency meeting customers in their home, and offers a glimpse into how our Agents help customers protect the things that matter most to them. 

Oliver, who runs the Wotton-under-Edge agency, joined us three years ago and now employs nine local people and supports many local businesses in his role as Senior Agent.

Originally from a farming background in Gloucestershire, Oliver also serves as the National Farmers’ Union Group Secretary for the Tetbury and South Cotswold branches, supporting and representing the interests of local farmer and grower members.

“Being part of the new TV commercial is very exciting,” explains Oliver. “I’m usually out and about on visits but most of these are conducted around the customer’s kitchen table or in their office. It’ll be the first time I visit via a TV screen!”

Speaking about his role as a Senior Agent, Oliver said:

“Supporting customers within the local community is what I enjoy most about my role. The fact that we’re run for the benefit of our members and reward loyalty makes us unique.

“We’re one of the few insurers who deal with our customers on a one to one basis and it’s great that our new TV advert showcases this.”

The Wotton-under-Edge agency is just one of more than 300 local agencies across the UK, find your local agency