Sustainable and profitable farming has always involved finding ways to use new technology to put food on people’s plates.
We’ve seen huge amounts of change and innovation in the last century and are proud to support farmers through these ever-changing times.
As well as constantly developing our own products and services to protect farmers, we see it as our role to keep you informed about how the industry is evolving – in technology and beyond – and what that means for your business.
Today, the pace of change is staggering. There’s a technological revolution in farming, with a growing number of systems available to enable farmers to increase productivity, protect the environment and make their jobs safer. Whether you’re looking to build a state of the art vertical farm, or you’re using sensor technology to monitor your livestock and crops, technology is being used to improve productivity and reduce costs.
So, the challenge now is to decide on which technology to adopt and when. This involves taking a holistic view of the farm, ensuring you choose technology with the potential to improve resilience and make your business more profitable for the future.
The growing pace of technological change is likely to continue. So, we’re working with scientists, manufacturers and industry leaders to understand the opportunities and risks that technology brings. We’re also helping the next generation of farmers prepare themselves to work in the new technological age by working in partnership with leading agricultural colleges.
According to recent research, 45% of farmers told us they see us as an advocate for the use of new farming technology. We’ll continue to support farmers on this learning curve, and to share our insight and knowledge to help farmers make the right decisions for their businesses.
If you’re thinking of adopting new technology on your farm, we’d encourage you to speak to your local agency as soon as you can to ensure you have the right cover in place.