NFU Mutual pledges £3.25m of charitable support during 2024

Tiverton Agency presenting cheque to Cornwall air ambulance

In response to the ongoing challenges faced by communities across the country, we’re proud to announce that we will be giving £3.25m of funding for local and national charities during 2024. We’re pledging this support to help tackle the ongoing effects of the pandemic and assist with the impact of the rising cost of living.

We will be donating £1.92m to local front-line charities through our Agency Giving Fund. First launched in 2020 in response to the pandemic, we’re keeping this annual fund going into 2024 to further help local charities and communities across the UK. Once again, NFU Mutual Agency and branch offices, covering more than 280 locations nationwide, will be invited to nominate front-line charities to receive a share of the fund. This will ensure that donations reach all corners of the UK and are directed where they are needed most.

To support national and regional charities, we are also pledging £1m to the NFU Mutual Charitable Trust. The Trust is an independent charity the insurer set up in 1998 to support other charities and organisations working in the interests of agriculture, rural communities and the countryside. Since it was founded, the Trust has distributed donations totalling more than £8.6m and made a positive difference to education, research, social welfare and poverty relief. 

Alongside this, we have also committed £30,000 to our Community Champions Scheme, to support causes close to the heart of our people, by donating to staff fundraising events and initiatives.

The £3.25m funding is completed with a £300,000 donation to the Farm Safety Foundation (Yellow Wellies), an independent registered charity founded and funded by NFU Mutual. As it celebrates its tenth anniversary, the 2024 support will help the Foundation to carry on delivering their education programme, award-winning campaigns, research and engagement throughout the UK, so they can continue raising awareness of, and addressing the attitudes and behaviours around, risk-taking and poor mental health in the industry.