Article

NFU Mutual supports Project Edward

Project EDWARD road trips have began ahead of this year’s awareness-raising day on Thursday 26th September

A series of road trips for this year’s #ProjectEDWARD (European Day Without A Road Death) started on Monday 16th September, with a high-profile launch event taking place in the Czech capital, Prague.

The road trips will call in on schools, town halls, live police operations, road safety conferences and even the Nürburgring track in Germany, to engage with a variety of road users, political figures, bereaved families of road traffic victims and safety organisations. The aim is to spread simple messages for all road users and to encourage them to play their part in working towards zero road deaths.

This year's message:

"However we use the roads, we are all more vulnerable than we think we are."

Project EDWARD started in 2016 and aims to reduce the number of tragic road deaths across the continent from its average of 70 per day. This year’s EDWARD day is Thursday 26th September and its theme is ‘we are all more vulnerable than we think’.

In December 2018 Project EDWARD received a Prince Michael International Road Safety Award.

A symposium will be taking place in Dublin, with an hour-long interactive seminar live-streamed on social media starting at 1130 Dublin time (1230 CET).

#ProjectEDWARD

#ProjectEDWARD was devised by TISPOL as an awareness raiser for road safety. They recognised that although there had been significant success in reducing road deaths and serious injury on Europe’s roads during the first decade of the 21stcentury, further progress in the past five years has been limited. They looked to find simple but effective ways of re-energising efforts across Europe.

#ProjectEDWARD is raising the profile of road safety. This is being done by energetic and widespread activity – both in the ‘real world’ and online.

In 2016 the first #ProjectEDWARD took place on Wednesday 21st September

  • It achieved a Twitter reach of 19.5 million and trended in various countries including the UK
  • A contribution of £4,500 towards #ProjectEDWARD costs was received from the GEM Motoring Assist Charity.

In 2017 #ProjectEDWARD took place on Thursday 21st September

  • A total of 14 countries recorded zero deaths on this day, including the UK, Ireland and Spain
  • #ProjectEDWARD had a Twitter reach of 25 million and trended number one in Ireland, number four in the UK and number five in Spain and Germany
  • Financial support of £5,000 from Road Safety Support and £2,500 from Westcotec was received.

In 2018 #ProjectEDWARD took place on Wednesday 19th September

  • 24 European countries took part, with events and promotional activity
  • There were no road deaths in 18 of these 24 countries
  • A Twitter reach of nearly 38 million was measured, starting on 11th June and ending on Friday 21st September
  • On Project EDWARD day alone, the reach was 25 million
  • They had extensive support from organisations and individuals – including F1 racing hero Nico Rosberg, who tweeted on EDWARD day.

For 2019 #ProjectEDWARD takes place on Thursday 19 September

There are many ways to get involved:

  • Sign the pledge at projectedward.eu
  • Record your own video message supporting #ProjectEDWARD Share it on social media and they will share it, too.
  • Retweet #ProjectEDWARD messages to broaden the conversation
  • Download materials and promotional artwork from the projectedward.eu resource centre, so you can do your bit to spread the message in the days and weeks leading up to #ProjectEDWARD. Just go to https://projectedward.eu/2019resources/
  • Tell all your friends and maximise awareness of #ProjectEDWARD in 2019.