The UK's leading rural insurer

British farming has come a long way since 1910, when seven farmers collaborated to form NFU Mutual. They started the business to encourage farmers into the newly established farming union through cost price insurance.

And this business has been incredibly successful and long lasting: the first farming family who took out a policy back in 1910 remain a customer even now, eleven decades later.

That first customer is one of many farming clients who have been loyal to us throughout the generations – a loyalty that we work hard to retain.

Part of the farming furniture

Since our beginnings, we have become part of the UK’s farming fabric. We’re now the insurance company of choice for three quarters of UK farmers: small farms, large farms and everything in between.

After all, we know the industry inside out. As a mutual, we have no shareholders to generate profits for. We’re here for our members, and it’s our job to be the type of business they like us to be.

We don’t just provide protection for farms. We also give back to the farming community in lots of different ways. This year we invested £430,000 to tackle rural crime, including a police UK wide agricultural vehicle crime tracking and recovery unit.

Although we’ve grown, we haven’t lost our personal touch – it’s what makes us special. A huge part of this is our unique network of local agents, who are always on hand to offer face-to-face advice for your farming needs. We now have a network of over 295 local agency offices covering the UK.

Our aim is to deliver the best possible farm insurance package to meet your needs, so if you’re looking for greater flexibility, simply talk through your priorities with your agent. Should your insurance needs change due to growth or diversification, our Agents will be happy to discuss and review your policy with you. 

Changing with the times

Since 1910, we’ve seen huge amounts of change in the farming industry, in the UK, and with it, both new opportunities and challenges: whether its diversifying, keeping your business secure from cyber crime, or adopting new technology like drones or autonomous machinery. We’ve supported farmers throughout these changes.

And of course, like the farmers we work with, we’ve changed with the times. We’ve constantly developed products and services to give farmers peace of mind.

So, no matter what protection you need from us, you can be sure of comprehensive, personal care that’s more than 100 years in the making.

As the UK’s leading rural insurer, we work with farmers just like you to protect their farms and businesses. For further information, find your local NFU Mutual agency office.