The NFU Mutual Agency Giving Fund

The Agency Giving Fund forms part of our £4m charitable giving pledge during 2026. During the year, we will be distributing £2.33m to local charities across the UK through this initiative.

We'll be sharing stories on the impact of the 2026 Agency Giving Fund towards the end of the year.

From providing food parcels, to supporting local hospices and mental health support groups, our 2025 Agency Giving Fund distributed a total of £2.33m to more than 280 wonderful causes delivering critical services across the UK.  

• £1.2m of the fund was distributed to charities providing social welfare.
• More than £1,050,000 was directed to charities providing healthcare, including 45 nominations for local community hospices and 21 nominations for air ambulance charities. 
• The remaining funds, just over £80,000, were given to charities across the UK providing educational support to disadvantaged groups and individuals. 

Nick Turner, Group Chief Executive at NFU Mutual, commented: “NFU Mutual is proud to be a purpose-led, member-driven organisation. We recognise that these are challenging times, and place great importance on our commitment to being there for our members and making a positive impact in local communities.

“We’re incredibly grateful to NFU Mutual Agents and their teams for the support they give to the Agency Giving Fund. Their local insight is helping to direct funding towards a wide range of causes, to help keep essential services going.”

Our Agency Giving Fund was first started in 2020 during the Coronavirus Pandemic, and we’re very proud that the Fund has remained an annual initiative. It is a key way for NFU Mutual to deliver its responsible business ambition to protect rural lives and livelihoods. Over the last five years, a total of £11.09m has been donated through the fund to champion the vital work of small, local, charities who are providing essential services for our customers and wider communities.  
 
We know that our agency businesses are best-placed in their communities to identify where local funds should be directed, so we invite them all to nominate local charities to receive a share of the fund. Our agency offices and branches cover over 280 locations nationwide, so this helps to ensure our donations reach all corners of the UK.
 
To understand the impact of the donations, we issued a feedback survey to each charity receiving a donation. 
We firstly asked each charity how many people were helped by our donation, and the type and depth of impact these people experienced: 

• Collectively, respondents reported that our 2025 fund directly supported more than 72,000 people across the UK
  • For the depth of impact, 51.4% of respondents reported the donation had  provided an enduring life changing impact on the people helped, and 41.1% of respondents reported the donation had delivered a substantive improvement in the lives of those helped. The final 7.5% of respondents reported the donation had a mild impact on people’s lives, such as better awareness of an issue.For the type of impact, the vast majority, 83%,  of respondents  said the donation made positive changes to people’s physical wellbeing, emotional wellbeing or social wellbeing. 13% of respondents said the donation benefitted individuals through educational and vocational training opportunities, whilst  the final 4% of respondents reported that their charity activities had  positive change in people’s behaviour attitude.

When asked in what ways the donation had impacted their charity: 

• 84% of respondents said the donation enhanced or expanded their services  
• 62% said it enabled them to reach more people or spend more time with clients.
• 36% said the donation increased their profile.
• 12% said the donation enabled their charity to take on more staff or volunteers  
• 9% said the donation improved their charity’s management processes.