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37 Madoc Street, Llandudno, LL30 2TL

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Welcome to NFU Mutual's Llandudno branch. We are situated in the heart of this beautiful Victorian, seaside town where the NFU Mutual has had a presence for over 50 years.

Our friendly, experienced team can offer a range of motor, personal and business insurance products to meet your needs. We also have a financial adviser who can guide you through our range of financial planning requirements, and a health and safety support service to assist.

If you drop by, ring in or receive a visit from us you can be assured that you will always deal with the same team. We have Welsh speaking team members should you prefer to speak Welsh.

Our office is in Madoc Street, directly behind the Victoria Shopping Centre. Opening hours are Monday to Friday 9am to 5pm, however we can visit you at a time to suit. Outside office hours our UK based call centre will be happy to transact business on behalf of our branch.

We also have a sister office based in Llanrwst.

NFU Mutual

Our team

Sioned Lloyd

Senior Agent
I am the NFU group secretary and NFU Mutual senior agent based in our Llanwrst office. Previous to my appointment in this branch I was an agent in the Dolgellau office for 14 years and therefore have many years of experience behind me. My expertise lies not only within our core farming market but also larger commercial enterprises. I am a fluent Welsh speaker who was raised on a family farm, and care passionately about farming issues. I will help to ensure that all your business and personal covers are in place to protect you and your family. Whether it is a review of your existing arrangements or to set up new covers I am happy to call and see you at your premises. expand text
Helen Elverstone

Helen Elverstone ACII

With over 25 years' experience of working with NFU Mutual, I bring a wide range of expertise to the role of agent. My background includes various roles within NFU Mutual claims department and also product training for our agency teams. These roles have equipped me with the technical expertise to ensure that you receive first class advice in a straightforward manner, avoiding insurance jargon. I am a member of the Chartered Insurance Institute, professionally qualified to Advanced Diploma level. I also hold a NEBOSH General Certificate in Occupational Health and Safety. I specialise in insurance for businesses and high net worth clients with particular attention to detail, helping ensure you are fully protected against any losses. I am proud to sell the products of NFU Mutual and look forward to explaining our policy covers to you. Please give me a call. expand text

Lona Davies

I am the longest serving member of the branch team, having joined 15 years ago. This longevity ensures that I have strong relationships with both old and new customers. I have lived in the Conwy Valley all of my life and I am a Welsh speaker which equips me with excellent skills to understand and address needs of the local area. I am able to advise on various aspects of general insurance for both commercial and personal customers, ensuring that you are fully protected. Edrychaf ymlaen ich gweld - I look forward to seeing you. expand text
Michelle Roberts

Michelle Roberts

Customer Service Adviser
I joined the Llandudno agency over 5 years ago, when the new office opened in Madoc Street. As an original member of the team, I have developed great relationships with our customer base over the years, and pride myself on the personal service that I provide. I can advise you on our range of motor and personal insurances. Should you need to make a claim, I am trained to handle this for you, either within the office or by submitting the claim through to our regional office. Prior to joining the office I had a career in media, visiting businesses locally. This experience has equipped me with an excellent understanding of commercial requirements in the area. I love my job as every day is different. Customers are the best part of everything I do and making sure they are looked after is my number one priority. expand text
Gemma Turner

Gemma Turner

Customer Sales Adviser
I joined NFU Mutual's Llandudno office after working for a UK insurance retailer for the last 16 years. I am extremely customer focused and have gained a wealth of knowledge, skills and experience from my time in the industry so far. I can assist you with all your insurance needs, however I do specialise in commercial insurances for your business. Happy to visit you at your premises to find out more about your insurance needs and how we can help look after you. expand text
Crispin Backshall

Crispin Backshall

Customer Service Adviser
I joined the Llandudno agency in summer 2017 from Crest Co-operative. I have had various customer facing roles including disaster restoration and recovery following insurance claims. I am able to deal with all your motor and personal queries. Come and see me for a chat on the front desk in the office. expand text

Aaron Beacher

Customer Service Adviser
I rejoined the Llandudno team early in 2018. I currently look after motor and personal needs, however I am nearing completion of my commercial product training and am looking forward to visiting business premises soon. I am a fluent Welsh speaker. expand text
Jordan Parnell

Jordan Parnell

Sales Consultant, NFU Mutual Risk Management Services Ltd
As the Risk Management Services Sales Consultant, I am available to come and talk to farming and commercial customers about tailor-made health & safety services for their business. Please contact the Llandudno office to make an appointment with me. expand text

Tony Capstick

Financial Adviser
As an NFU Mutual Financial Adviser with over 21 years’ experience in the financial services industry, I know it is important to put the customer at the heart of everything I do. It’s not about products; it’s about carefully assessing your financial needs and identifying solutions to help you achieve your goals and protect the people that are most important to you. Together, with regular reviews, we can ensure that you are kept up to date with your plans and receive a first class service. We offer a range of products including pensions and investments, and I will give advice to meet your individual needs and circumstances. expand text

NFU Mutual Financial Advisers advise on NFU Mutual products and selected products from specialist providers. When you contact us we'll explain the advice services we offer and the charges.

For security and training purposes calls may be recorded and monitored.