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NFU Mutual Donates £2m to local charities

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5th July 2021

NFU Mutual Donates £2m to local charities as ongoing crisis drives need for support

In response to the ongoing challenges faced by communities across the UK, leading rural insurer NFU Mutual is delivering £2.75m of funding for local and national charities in 2021. A part of this initiative, the insurer has donated £2m to local charities through its Agency Giving Fund. This follows £1million of support delivered by NFU Mutual’s Agency Giving Fund in 2020.  

The £2m Agency Giving Fund for 2021 has now been fully distributed, supporting local charities and communities across the UK to stay strong and resilient. To ensure these donations reached all corners of the UK and were directed where they’re needed most, NFU Mutual’s agency offices and branches, with over 300 locations nationwide, were given the opportunity to nominate local charities to receive a share of the fund.  

From providing food parcels, to donating to frontline health charities and enabling outreach mental health services to continue, the Agency Giving Fund has helped charities across many sectors to keep their life-changing services going throughout the pandemic. Of the charities nominated to benefit from a donation from the Fund, half are providers of emotional and social support.  One such charity is Mencap Mon on Anglesey, who were nominated by NFU Mutual’s Llangefni Agency, where the donation will help fund the installation of a new wheelchair lift.  

One third of supported charities were providing frontline healthcare, including 48 nominations for local community hospices. Other healthcare charities to benefit from the fund include the Air Ambulance with 26 agency nominations for local air ambulance charities, such as Air Ambulance Northern Ireland. 

Charities providing emergency food supplies and shelter, such as local foodbanks, have also been supported through the Fund with 64 nominations from agencies.  Many of these charities have experienced a huge increase in demand for their services, whilst their income streams have been affected by the absence of fundraising events. 

Commenting on the community support measures undertaken by NFU Mutual for 2021, Nick Turner, Group Chief Executive of NFU Mutual, said: “Our Agency Giving Fund is a national initiative to deliver local support during the pandemic. These are exceptionally challenging times for all of us, and we know that NFU Mutual agents and their staff are best placed to identify causes in their local community who need support to deliver their vital service. Our key objective has been to direct this funding to where it really matters.” 

Nick added: “NFU Mutual has been a proud champion of rural communities the length and breadth of the UK for over 100 years, supporting local causes is part of what we do day to day. So, it’s right that we’ve extended our support into 2021 to help our communities deal with the ongoing impact of Coronavirus and to help build resilience for the future.” 

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Notes to editor:
NFU Mutual Agency Giving Fund montage featuring pictures from charities receiving donations across the UK.

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About NFU Mutual:

NFU Mutual offers a wide range of products, including general insurance, life, pensions, and investments. These products and services are delivered through our network of NFU Mutual Agent offices, as well as through our direct sales and service centres. With over 300 local businesses located in rural towns and villages throughout the UK, NFU Mutual has become part of the fabric of rural life and remains committed to serving the needs of our members nationwide.

NFU Mutual is proud to deliver more than simply insurance. Making farming safer, supporting rural initiatives across the UK and helping to look after the environment are just some of the ways we do that. To find out more about everything we do to support our communities, visit