Phone lines closed

Call today: Closed

Monday: 9:00 am - 8:00 pm

Tuesday: 9:00 am - 8:00 pm

Wednesday: 9:00 am - 8:00 pm

Thursday: 9:00 am - 8:00 pm

Friday: 9:00 am - 8:00 pm

Saturday: 9:00 am - 12:30 pm

Aberaeron

South Road, Aberaeron, SA46 0DP

Visit today: Closed

Monday: 9:00 am - 5:00 pm

Tuesday: 9:00 am - 5:00 pm

Wednesday: 9:00 am - 5:00 pm

Thursday: 9:00 am - 5:00 pm

Friday: 9:00 am - 5:00 pm

Saturday: Closed

At Aberaeron NFU Mutual we pride ourselves on the philosophy of being here to help. We cover a large area of rural Wales and are able to provide a personal and friendly service. If you need to make a claim, we will be here in person to assist you at every stage. As a small team, not only are we colleagues - we are also friends.

Our front office staff are your primary point of contact. We are here to provide you with expert help, assistance and quotations on NFU Mutual's wide range of insurances.


NFU Mutual

Aled Davies

Aled Davies

Agent & NFU Group Secretary

Aled started working as an NFU Mutual Agent and NFU Cymru group secretary in December 1991. He is based in the Aberaeron agency and works alongside Heather Holgate, NFU Mutual Agent and NFU Cymru group secretary in the Tregaron agency. Aled specialises in farming and commercial insurance as well as personal insurances. Most of his time is spent out of the office visiting clients at their premises. He also introduces NFU Mutual's range of pension and investment products and can also provide guidance on NFU Mutual Risk Management Services. Aled is able to assist members with any farming related issues, including assistance with single farm payment applications. Outside work, he enjoys spending time with family, camping, walking, playing golf and occasionally getting to watch Swansea City playing football.

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Heather Holgate

Heather Holgate

Agent & NFU Mutual Cymru Group Secretary

Heather has been an NFU Mutual Agent and NFU Cymru group secretary for Lampeter and Tregaron area based in Tregaron since June 1998 and is from a farming background. Heather is a Welsh speaker which equips her with excellent skills to understand and address the needs of the local area. She specialises in farming and commercial insurance as well as home and motor insurance. Heather enjoys visiting customers to ensure that they are properly protected, and also introduces NFU Mutual's range of investment and pension products and health and safety support services. She takes huge pride in providing all customers with a local, personal service. In her role as NFU Cymru group secretary, she helps farming members with day to day queries and solving larger problems and challenges which they face from time to time. Away from work, Heather enjoys spending time with her young family and helps her husband on the family farm.

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Mel Jones

Financial Adviser

Mel is an NFU Mutual Financial Adviser and will be delighted to visit you and offer expert advice on many aspects of financial planning.

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Lee Nelson

Lee Nelson

Sales Executive & Customer Service Adviser

Lee has worked for NFU Mutual Aberaeron office since September 2009 and deals with many aspects of motor, personal and business insurances. He can also introduce NFU Mutual's financial services products for protection, pensions and investments and also NFU Mutual Risk Management Services.

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Gareth Jones

Financial Services Co-Ordinator

Gareth joined NFU Mutual Aberaeron and Tregaron agencies in 2019, and his role is Financial Services Co-Ordinator. Gareth is a Welsh speaker, being native to the area, having previously worked for many years in the banking industry.  He works closely with all members of the team, in particular with NFU Mutual Financial Adviser, Mel Jones.

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Caris Maskell

Customer Services Adviser

Caris joined the agency in 2020. She's a Customer Services Adviser and currently working through her personal insurance licence. Caris has previously worked with the agency as a Customer Services Adviser and is happy to be back.  She looks forward to developing strong working relationships with customers and help them with their motor and household insurances.  She can also refer customers to the local NFU Mutual Financial Adviser for financial advice, investments and pension products.

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Sarah Llewellyn

Customer Services Adviser

Sarah joined the agency in June 2021.  She is a Customer Services Adviser, having previously worked as a retail manager.  She is local to the area and is looking forward to building customer relations with our clients.

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Fflur Lewis

Customer Services Adviser

Fflur joined the agency in June 2021 as a Customer Services Adviser, she is a fluent Welsh speaker coming from a dairy beef and sheep farming background. She is looking forward to meeting and working with our clients.

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Dan Killingbeck

Dan Killingbeck

Sales Consultant, NFU Mutual Risk Management Services Ltd

As the Risk Management Services Sales Consultant, Dan is available to talk to farming and commercial customers about tailor-made health & safety services for their business. Please contact the Aberaeron office to make an appointment.

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