Farming Diversification

With over 100 years supporting the farming community we’ve seen a lot of change so we understand the importance of diversification to the farming industry.

2021 Diversification Report

Our 2021 Diversification Report features the latest trends, insights and case studies to help UK farmers explore opportunities for the future, and is informed by our recent survey. 

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Download a copy of our 2021 Diversification report [PDF: 638KB]

Diversification Podcasts

To listen to our diversification podcasts, head over to our Ahead of the Field podcast page.

Our Farm Select policy can cover a wide range of diversified businesses, and your local Agent is on hand to discuss whether diversification is for you.

How has Coronavirus affected the glamping and camping industry?

Our trusted partner Canopy give their thoughts on how the industry has been affected:

Impacts for glamping businesses during Coronavirus [PDF: 1.7MB]

If you’re now re-opening and managing your site during the pandemic, here's some advice from Canopy to get your started safely:

Guide to re-opening and managing with confidence [PDF: 710KB]

Key Consideration to Diversification

  • Why you want to diversify
  • The implications on your time, your core farm business activities, cashflow, staffing, potential liabilities etc.
  • Information about skills, resources and market conditions that you have gained from other local farmers who have diversified
  • How much the diversified business will cost to set up
  • How you will finance it
  • How profitable it will be
  • How to market it
  • Legal requirements, tax and national insurance issues.