Farming Diversification

With over 100 years supporting the farming community we’ve seen a lot of change so we understand the importance of diversification to the farming industry.

How has Coronavirus affected the glamping and camping industry?

Our trusted partner Canopy give their thoughts on how the industry has been affected:

Impacts for glamping businesses during Coronavirus [PDF: 1.7MB]

If you’re now re-opening and managing your site during the pandemic, here's some advice from Canopy to get your started safely:

Guide to re-opening and managing with confidence [PDF: 710KB]

Support for Farm Shops

Our research reveals a huge increase in the number of people using farm shops during the COVID-19 pandemic, with one in four people surveyed having used farm shops or local producers more in 2020. The research also shows that supporting smaller, local businesses was the biggest reason people chose to buy from farm retailers and small producers over the pandemic. Fresher, better-quality produce was also rated highly, followed by the environmental benefits of buying local food. 

To support this, research from the Farm Retail Association (FRA) carried out in July found that 92% of farm retailers reported a significant rise in new customers since the first lockdown in March.

2020 Diversification Report

Our 2020 Diversification Report features the latest trends, insights and case studies to help UK farmers explore opportunities for the future, and is informed by our recent survey. Alongside the 2020 Diversification Report we have launched a new diversification episode of the Ahead Of The Field podcast, which you can listen to below.


Download a copy of our 2020 Diversification report [PDF: 638KB]

Would you like us to e mail you a copy of our Diversification report? 

Diversification Podcasts

To listen to our diversification podcasts, head over to our Ahead of the Field podcast page.

Our Farm Select policy can cover a wide range of diversified businesses, and your local Agent is on hand to discuss whether diversification is for you.

Key Consideration to Diversification

  • Why you want to diversify
  • The implications on your time, your core farm business activities, cashflow, staffing, potential liabilities etc.
  • Information about skills, resources and market conditions that you have gained from other local farmers who have diversified
  • How much the diversified business will cost to set up
  • How you will finance it
  • How profitable it will be
  • How to market it
  • Legal requirements, tax and national insurance issues.