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Farming Diversification

With over 110 years supporting the farming industry, we understand the importance of diversification.

Our insights and analysis feature latest trends to help UK farmers explore farming diversification opportunities for the future.

  • Our research revealed:

    *NFU Mutual Voice of the Farmer July 2023 with 1,703 UK farmers

    Our research revealed:

    *NFU Mutual Voice of the Farmer July 2023 with 1,703 UK farmers

  • 34% of farmers have already diversified their farms*

    34% of farmers have already diversified their farms*

  • 37% of those expect the importance of non-farming activity to grow over the next 5 years*

    37% of those expect the importance of non-farming activity to grow over the next 5 years*

Many roads to diversification success

In an effort to boost their incomes and make sure their farms remain sustainable, farmers are seeking innovative ways to use their assets to create diverse revenue streams and spread risk. It’s why farm diversifications are becoming increasingly popular and varied in recent times.

With so much uncertainty and increasing financial pressure on farmers, now has never been a more important time to explore diversification opportunities to futureproof business.

As the leading rural insurer, diversification is a trend that we both admire, and support. Whatever stage of your diversification journey, or if you're looking to explore opportunities for the future, we're here to help.

Read guidance and real diversification stories of how some farmers have successfully diversified their businesses with tips and challenges they faced along the way.

Guidance, trends and expert views

Avoid common farm diversification pitfalls

There’s one crucial part of any farm diversification that you need to consider: putting suitable protection in place for your business, employees, and customers.

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Guidance, trends and expert views

An insurance checklist for farm diversifications

Each new venture is different, but to help you ensure you’re fully covered, start by working through our simple farm diversification insurance checklist.

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Guidance, trends and expert views

Considerations if you've already diversified

While diversifying can be a game-changer for your farming business, it also entails a whole new set of responsibilities and risks to your business.

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Case Study

Ice cream diversification

For Jonny Campbell, launching a premium ice cream business on his family dairy farm in Co. Tyrone, Northern Ireland was a no-brainer – he simply loves top quality, very creamy, ice cream.

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Case Study

Crisps diversification

Sat together in a Herefordshire pub, friends and fellow farmers Mark Green and Sean Mason hit upon the idea of working together to make and sell quality crisps with sustainability at the heart of their business.

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Case Study

Cookery school diversification

Becketts Farm began 85 years ago as a small dairy farm. Now in its third generation of ownership, it has continued to diversify and now houses an award-winning cookery school.

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More case studies

From ice cream to renewable energy, you can read all about the different ways our customers are diversifying.

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What's next?

Take out a new policy

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Existing customers

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